CHICAGO, IL – September 12, 2013 – The Better Business Bureau of Chicago & Northern Illinois (BBB) announced it’s partnering with Ryan VanEslander of FindLaw to offer enhanced online visibility and advertising services to its accredited attorneys & lawyers.
“In 2012, the BBB of Chicago and Northern Illinois had over 21 million visits by consumers with attorneys being 5th most searched business category in our directory,” said Steve Bernas, president and CEO of the BBB. “Combining the BBB’s site ranking, authority and search traffic with the wide range of SEO and legal website services offered by FindLaw has the potential to lift online visibility for BBB accredited attorneys in our service area. The relationship with FindLaw will in turn help connect consumers to the attorneys they seek.”
Attorneys who take advantage of this opportunity have the potential to receive an elevated position in the directory listings in a more specific range of practice areas than had previously been offered at the BBB. The result is an online listing at the BBB that can provide a greater percentage of page views, which in turn drives more traffic to each attorney’s web page.
Attorneys who are already clients of FindLaw and would like to increase their marketing and advertising efforts through the BBB should contact Ryan VanEslander.
For more information about this program and how to enroll, please contact:
Business Development Executive
Better Business Bureau of Chicago and Northern Illinois
Senior Client Development Consultant
FindLaw, a Thomson Reuters Business
As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.