Chicago, IL – July 6, 2010 - McDonald’s USA of Oak Brook, Ill., has joined the Better Business Bureau (BBB) as an Accredited Business, achieving an A+ rating for its proven record of trustworthiness and ethics in its customer-related business practices.
“We are very pleased to have McDonald’s USA as an Accredited Business of the Better Business Bureau,” stated Steve J. Bernas, president and CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Being accredited with the BBB shows that McDonald’s is committed to our strict code of business practices, and it reinforces McDonald’s dedication to its customers.”
To become a BBB Accredited Business, a company must adhere to the BBB Code of Business Practices, which represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, which include principles such as:
- establishing and maintaining a positive track record in the marketplace
- honestly adhering to established standards of advertising and selling
- honestly representing products and services
- openly disclosing all policies and procedures that influence a customer’s decision to buy
- abiding by all written agreements and verbal representations
- addressing disputes quickly, professionally and in good faith
- embodying integrity in all business dealings
“McDonald’s has a long history of listening to our customers and using their feedback to enhance their experiences at our restaurants,” said Neil Golden, senior vice president and chief marketing officer of McDonald’s USA. “It’s a core value embraced throughout our system, which is why our customers trust us. We value the relationship we’ve built with them, and we’re pleased to be recognized for our efforts by this distinguished organization that shares our values of fairness, honesty and integrity.”
McDonald’s USA’s involvement with the BBB is not new. Since 2006, as a charter member, McDonald’s actively engaged in the development of the Children’s Food and Beverage Advertising Initiative program, a voluntary initiative to help address the importance of children’s well-being, by working with the Council of Better Business Bureaus. McDonald’s continues to be an active member of this group. The company has also been a supporter of the BBB’s Children’s Advertising Review Unit (CARU) for many years.
The Better Business Bureau serving Chicago and Northern Illinois represents more than 7,000 Accredited Businesses and lists an additional 102,000 businesses in its ratings of area companies. In addition, it is part of an international organization with ratings on more than 4.5 million businesses throughout the United States and Canada. These ratings are available on the organization’s Web site www.bbb.org
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.