Chicago, IL-December 23, 2011 - Customer service is the
most important consideration for Holiday shoppers in spite of the fact that
more than half will decrease their Holiday spending, according to an online
survey of consumers visiting the Better Business Bureau website in the weeks
before Christmas. More than 250,000
people visit the BBB in a typical week.
In the snap shot survey on the Chicago.bbb.org website, 43
percent of users selected Customer Service as the most important consideration
when shopping. Price was selected by 30
percent, while Product Selection was picked by 17 percent and Location by only
9 percent.
More than half the visitors participating in the survey (56
percent) on the BBB website indicated they would decrease their spending for
the Holidays. A total of 34 percent
noted their spending would stay the same.
Only 9 percent showed their Holiday
spending would increase.
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As a
private, non-profit organization, the purpose of the Better Business Bureau is
to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by
means of conciliation, mediation and arbitration. BBBs also review advertising
claims, online business practices and charitable organizations. BBBs develop and
issue reviews on businesses and nonprofit organizations and encourage
people to check out a company or charity before making a purchase or donation.